Mastering Data Segmentation for Precise Personalization in Email Campaigns #19
Effective email personalization hinges on how accurately you can segment your audience based on behavioral data. While basic segmentation might involve demographics or purchase history, advanced segmentation uses nuanced, real-time behavioral signals to create highly targeted groups. This deep dive provides actionable, step-by-step techniques to define, implement, and optimize precise customer segments, enabling you to …
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